Vera Works
  • Inner Circle
  • Why Vera Works
  • Blog
Sign InSign Up

Because people who are cared for, care more.

© Copyright 2025 Vera Works. All Rights Reserved.

About
  • Inner Circle
  • Why Vera Works
  • Blog
Legal
  • Privacy Policy
Jul 22, 2024

Why Traditional Recruiting is Broken (And How We Fix It)

A deep dive into the systemic flaws we've normalized, and the momentum-based model we should adopt instead.

Let's start here: the problem with recruiting isn't just the outdated tools. It's the outdated mindset.

We've built entire hiring systems on the belief that some people are "high-potential" and others are... filler. "A-players" vs. "everyone else."

It's neat. It's clean. It's efficient. And it's also dead wrong.

The Myth of Potential

If we define potential as the capacity to learn, then congratulations! Everyone has it. It's called being human. But that's not how most hiring systems operate.

Instead, we use "potential" as a coded stamp of future value. A preemptive crown we bestow based on past pedigree, charisma, or our own bias-laced gut instinct. The result?

We elevate some based on vibes.

We ignore others based on nonconformity.

We label entire groups with a ceiling they never agreed to.

As Marcus Buckingham puts it, calling someone a "low-po" is not just misguided: it's dehumanizing. It's treating people as fixed assets instead of evolving beings with momentum: a combination of mass (who they are) and velocity (what they've done and where they're going).

What if hiring was built around momentum instead of myth?

1. Resumes Don't Capture Momentum

Resumes tell you where someone went to school, where they worked, and what they want you to think they did. They don't tell you how fast someone's grown, what lights them up, or what kind of challenges they've figured out in the real world.

They filter for pedigree, not trajectory. And they often filter out people whose brilliance doesn't look like a LinkedIn post.

👉 Fix: Replace resume worship with real discovery. Ask what someone loves about their current work. Where they see themselves going. And what they've built, not just where they've been.

2. Interviews Are Still Just Vibe Checks

Unstructured interviews are glorified coffee chats. We ask vague questions, follow our "gut," and reject candidates for reasons we can't even articulate. Why? Because we're not looking for momentum, we're scanning for familiarity.

👉 Fix: Use structured behavioral interviews to understand how someone does what they do, and what direction they're moving in. Don't just test what they know. Learn how they think, adapt, and evolve.

3. Culture Fit Is Killing Curiosity

Culture fit is often "Would I grab a beer with them?" in disguise. It kills curiosity before it starts. It creates monocultures of sameness where difference is seen as risky, not valuable.

👉 Fix: Hire for culture add and aspiration alignment. Ask:

What do you want from your next job?

How do you like to contribute?

What kind of environment helps you thrive?

You'll discover futures you couldn't have predicted.

4. Algorithms Are Just Faster Bias

We were promised that AI would make hiring more fair. Instead, we trained it on old data from biased systems, and now it just automates exclusion.

Whether it's resume parsers rejecting non-traditional candidates or sourcing tools promoting the same old demographics, algorithms amplify what we already got wrong (Bogen, HBR 2019).

👉 Fix: If you're using technology, use it to expand possibilities, not shrink them. De-bias your inputs. Monitor your outputs. And never abdicate human judgment.

5. We've Confused Star Power with Performance

Hiring "A-players" sounds great... until you realize it's often just a proxy for shiny résumés, loud personalities, or past proximity to success.

But as Patty McCord from Netflix points out, an "A-player" in one company can be a "B-player" elsewhere. Context matters. Energy matters. Fit (not the culture kind, but the problem-to-person kind) matters.

👉 Fix: Stop chasing stars. Start identifying great matches. Ask:

What problems are we solving?

Who has the mindset and momentum to grow with them?

What do they want to master?

6. We Assume People Don't Change

Traditional recruiting treats people like static entities. But humans are dynamic. We grow, shift, accelerate, stall, reinvent.

If someone didn't thrive in their last job, maybe it was the wrong problem. The wrong boss. The wrong phase.

What matters more is:

Where are they now? Where are they going next? And are we the place where they'll unlock that next level?

👉 Fix: Talk about trajectory. Celebrate nonlinear stories. Recognize that a person's best work might be ahead of them, if we give them the right runway.

7. Labels Are Lazy

Hi-Po. Low-Po. Top Talent. "Solid but not strategic." These labels make people feel sized up, boxed in, and cast aside.

And worse: they discourage curiosity. Because once we've decided who someone is, we stop asking who they could become.

👉 Fix: Retire labels. Embrace momentum. It's measurable, adaptable, and human. Everyone has it. The only question is: how much, in what direction, and what could happen if we put it to work?

A recruiting system built around momentum would:

✅ Ask what drives someone, not just what they've done

✅ See learning differences and detours as signal, not noise

✅ Value aspirations as much as achievements

✅ Ditch the hierarchy of "potential" and create space for every person to grow

✅ Treat hiring not as selection, but as discovery

Because if you truly believe people can grow (and that they grow in different ways, at different speeds), then your hiring system should reflect that.

Hiring isn't about predicting the future. It's about unlocking it.

And if we build systems that see people for their momentum, not their polish, we won't just fill roles. We'll unleash possibility.

Want to stop filtering out talent and start maximizing it? We help companies build hiring systems that go beyond pedigree, past performance, and potential, and actually meet people where they are.

Let's talk.


Further Reading

How to Hire: Chances are you're doing it all wrong by Patty McCord

How to Hire Without Getting Fooled by First Impressions by Tanya Menon and Leigh Thompson

Lie 7: People have potential by Marcus Buckingham